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Glossary

A
  • A/B Testing
  • Above the Fold
  • Account Based Marketing
  • Ad Exchange
  • Ad Fraud
  • Ad Server
  • Affiliate Marketing
  • Application Program Interface (API)
  • Attribution
B
  • Bottom of the Funnel
  • Bounce Rate
  • Business-to-business (B2B)
  • Business-to-consumer (B2C)
  • Buyer persona
C
  • Call to action (CTA)
  • CAN-SPAM
  • ChatGPT
  • Churn Rate
  • Click-through rate (CTR)
  • Conversion rate optimization (CRO)
  • Cookie
  • Cost Per Acquisition (CPA)
  • Cost per mille (CPM)
  • Customer Acquisition Cost (CAC)
  • Customer Lifecycle
  • Customer relationship management (CRM)
D
  • Data Visualization
  • DoubleClick
E
  • Editorial Calendar
  • Engagement Rate
  • Event Tracking
F
  • File Transfer Protocol (FTP)
G
  • Geo Targeting
H
  • Hard Bounce
K
  • Key Performance Indicator (KPI)
L
  • Lead Generation
  • Lead Nurturing
  • Lifetime value (LTV)
  • Lookalike Audience
M
  • Marketing Automation
  • Middle of the funnel
  • Minimum Viable Product (MVP)
N
  • Native Advertising
O
  • Omnichannel Marketing
P
  • Position Zero
R
  • Responsive design
  • Return on Investment (ROI)
T
  • Third Party Cookie
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