Glossary AA/B TestingAbove the FoldAccount Based MarketingAd ExchangeAd FraudAd ServerAffiliate MarketingApplication Program Interface (API)AttributionBBottom of the FunnelBounce RateBusiness-to-business (B2B)Business-to-consumer (B2C)Buyer personaCCall to action (CTA)CAN-SPAMChatGPTChurn RateClick-through rate (CTR)Conversion rate optimization (CRO)CookieCost Per Acquisition (CPA)Cost per mille (CPM)Customer Acquisition Cost (CAC)Customer LifecycleCustomer relationship management (CRM)DData VisualizationDoubleClickEEditorial CalendarEngagement RateEvent TrackingFFile Transfer Protocol (FTP)GGeo TargetingHHard BounceKKey Performance Indicator (KPI)LLead GenerationLead NurturingLifetime value (LTV)Lookalike AudienceMMarketing AutomationMiddle of the funnelMinimum Viable Product (MVP)NNative AdvertisingOOmnichannel MarketingPPosition ZeroRResponsive designReturn on Investment (ROI)TThird Party Cookie
