core web vitals

How to optimize Core Web Vitals in 2023

Core Web Vitals are a set of metrics that measure the loading performance, speed and user experience of a website. These metrics are considered important for providing a good user experience, and Google has announced that it will use them as a ranking factor in its search algorithm starting in…
email marketing tools

Best Email Marketing Platforms

Email marketing platforms are tools that allow businesses to create, manage, and send email campaigns to their customers and prospects. These platforms offer a wide range of features that make it easy for businesses of all sizes to create professional-looking emails and manage their email list. One of the most…
top marketing automation platforms

5 Best CRM Platforms in 2023

There are many CRM (Customer Relationship Management) tools available on the market, each with their own set of features and capabilities. Some of the best CRM tools include: Salesforce: Salesforce is one of the most popular CRM tools and is known for its powerful features and scalability. It offers a…
seo ranking signals

5 SEO Ranking Signals to FOCUS in 2023

CTR Click-through rate (CTR) is an incredibly important concept in search engine marketing. The simplest definition is that click-through rate is the percentage of people who click on your ad after seeing your ad. In mathematical terms: CTR = Clicks/Impressions In SEO, your CTR is going to determine whether you…
seo role and responsibility

What Does an SEO Consultant Do?

SEO consultants provide techniques, tips, and anecdotes on having a client’s site optimized. If you are wondering what does an SEO consultant do, then here is a guide to enlighten you. An SEO (Search Engine Optimization) consultant is a professional who helps companies and organizations improve the visibility and ranking…