top marketing automation platforms

5 Best Marketing Automation Tools & Platforms in 2022

Marketo Marketo was recently acquired by Adobe and incorporated into their enterprise marketing cloud. The Adobe integration means that, if you use Adobe Analytics for data measurement and Adobe Target for experimentation and personalization, you'll have a powerful enterprise marketing automation and optimization suite. However, the tool is typically geared…
seo ranking signals

5 SEO Ranking Signals to FOCUS in 2022

CTR Click-through rate (CTR) is an incredibly important concept in search engine marketing. The simplest definition is that click-through rate is the percentage of people who click on your ad after seeing your ad. In mathematical terms: CTR = Clicks/Impressions In SEO, your CTR is going to determine whether you…
seo role and responsibility

What Does an SEO Consultant Do?

SEO consultants provide techniques, tips, and anecdotes on having a client’s site optimized. If you are wondering what does an SEO consultant do, then here is a guide to enlighten you. Keyword Research, Analysis, and Selection: First, the SEO consultants research for the ideal keyword for your website to enhance…