The Google Analytics IQ exam is a test designed to assess your knowledge of Google Analytics. The exam covers various topics such as account configuration, data collection, processing and reporting, and more.
To take the exam, you need to sign up for Google Partners and create an account. Once you have created an account, you can access the Google Analytics IQ exam and take it. The exam is multiple-choice and consists of 70 questions. You have 90 minutes to complete the exam, and you must score at least 80% to pass.
Passing the Google Analytics IQ exam will demonstrate your knowledge of Google Analytics and can help you stand out in the digital marketing industry. Additionally, Google offers a certificate of completion that you can use to showcase your skills to potential employers or clients.
Here is a list of few questions and answers that you may find difficult to answers.
- Which kinds of hits does Google Analytics track?
- Transaction
- Pageview
- Event
- All of the above
- Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?
- Users who viewed a page on a website, then watched a video
- Users 25 to 34 years old who have their browser set to Spanish
- Users who are female and have children
- Users who engaged in a social media or email campaign
- Which three campaign parameters are recommended to manually track campaigns?
- Medium, Source, and Campaign
- Medium, Source, and Content
- Campaign, Content, and Term
- Source, Content, and Term
- To recognize users across different devices, what is required for User ID?
- Google Tag Manager
- Sign-in that generates and sets unique IDs
- A new Analytics account for reporting
- All of the above
- What feature would be used to collect how many times users downloaded a product catalog?
- Custom Report
- Calculated Metrics
- Event Tracking
- Custom Dimension
- Which default traffic source dimensions does Google Analytics report for each website visitor?
- Source and Medium
- Source and Campaign
- Campaign and Ad Content
- Campaign and Medium
- In Multi-Channel Funnel Report, what channel would not be credited with a conversion?
- Television commercials
- Paid and organic search
- Website referrals
- Social network
- What report identifies browsers that may have had problems with a website?
- The New vs Returning report
- The Browser & OS report
- The Source/Medium report
- The Active Users report
- What Remarketing audiences cannot be defined by default?
- Users who played a video on a website
- Users who visited a physical store
- Users who speak a particular language
- Users who visited a specific page on a website
- Custom Dimensions can be used as what?
- Secondary dimensions in Custom Reports
- Secondary dimensions in Standard Reports
- Primary dimensions in Custom Report
- All of the above
- What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?
- Data Import
- The Measurement Protocol
- Browser cookies
- The Networking Protocol
- What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?
- Attribution modeling
- Multi-Channel Funnels
- Channel Groupings
- Conversion tracking
- Once filters have been applied, what is the option to recover filtered data?
- Filtered data in not recoverable
- Data may be recovered within 10 days
- Data may be recovered within 5 days
- Data may be recovered within 30 days
- What criteria cannot be used to create a Custom Segment?
- Metrics
- Sequences of user actions
- Ad type
- Dimensions
- Filters cannot perform what action on collected data?
- Exclude traffic from particular IP addresses
- Convert dynamic page URLs to readable text strings
- Include data from specific subdomains
- Include shopping preferences
- In Custom Reports, what must metrics and dimensions share in order to report accurately?
- Same view
- Same index
- Same Custom Report
- Same scope
- Sampling is applied to reports before segmentation
- TRUE
- FALSE
- Segments will not allow you to do what?
- Build custom remarketing lists
- Permanently alter data
- Isolate and analyze data
- Create subsets of sessions or users
- What would prevent data from appearing in a custom report?
- Too many dimensions in a custom report
- Too many metrics in a custom report
- Custom report isn’t shared with users in the same view
- A filter that removes all the data
- What data table display compares report metrics to the website average?
- Pivot
- Performance
- Comparison
- Percentage
- What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?
- Active Users report
- User Explorer report
- Cohort Analysis report
- Users Flow report
- What is not a benefit of using segments to analyze data?
- Permanently modify the data in a view
- Analyze users by single or multi-session conditions
- Isolate and analyze specific conversion paths using conversion segments
- Compare behaviour metrics for groups of users like converters vs non converters
- What is used to create Smart Goals?
- Analytics Goals
- Custom Reports
- Machine-learning algorithms
- Remarketing audience
- If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?
- 1
- 6
- 3
- 2
- Sharing a Custom Report will share the report configuration and data included in the report.
- TRUE
- FALSE
- To increase the speed at which Google Analytics compiles reports, what action could be taken?
- Apply an advanced filter to the report
- Choose “Faster response” in the sampling pulldown menu
- Choose “Greater precision” in the sampling pulldown menu
- Remove any filters on the view
- What data does Google Analytics prohibit collecting?
- Billing city
- Product SKU(s)
- Personal identifiable information
- Purchase amount
- Within how many days can a deleted view be restored?
- 35
- 25
- 5
- 15
- What feature collects company-specific data such as Member Status?
- Custom Filter
- Event Tracking
- Custom Metric
- Custom Dimension
- What is not a filter setting for data in views?
- Include
- Exclude
- Modify
- Restore
- What report compares metrics based on user acquisition date over a series of weeks?
- Users Flow
- User Explorer
- Cohort Analysis
- Active Users
- When the same default tracking code is installed on pages with different domains, what will result?
- Analytics will send an alert about duplicate data collection
- Analytics will associate users and sessions with a single domain
- Analytics will not associate users and sessions with any domain
- Analytics will associate users and sessions with their respective domains
- What scope applies to Custom Metrics?
- User
- Hit
- Session
- Customer
- What criteria could not be used to create a Dynamic Remarketing audience?
- Users who viewed a search result page on a website
- Users who viewed product-detail pages
- Users who returned an item they purchased
- Users who viewed a homepage
- What does assigning a value to a Google Analytics Goal enable?
- Track real-time business revenue
- Track actual revenue from conversions
- Compare goal conversions and measure changes to a website
- Analyze a website conversion funnel
- If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?
- As an interaction
- As an event
- As a bounce
- As a click
- When does the tracking code send an event hit to Google Analytics?
- Every time a user performs an action with pageview tracking implemented
- Every time a user performs an action with event tracking implemented
- Every time a user makes a reservation
- Every time a user adds an event to their calendar
- To view accurate data in a Custom Report, what action should be avoided?
- Use a Custom Dimension as a primary dimension
- Use multiple dimensions together in the same report
- Pair metrics and dimensions of different scopes
- Create a report with Custom Metrics
- What feature is required to collect the number of comments users posted to a web page?
- Custom Dimension
- Custom Metrics
- Custom Channel Groupings
- Calculated Metrics
- What metric-dimension combination is not valid?
- Sessions / Source
- Avg. Time on Page / Device Category
- Total Events / User Type
- Sessions / Bounce rate