Navigating the Post-Cookie World: The Impact of Third-Party Cookie Deprecation on Marketers

impact of third party cookie for marketers

Third-Party Cookies Deprecation: Impact on Marketers The digital marketing landscape is undergoing a seismic shift with the impending deprecation of third-party cookies. Once a staple of online advertising, these cookies have been instrumental in tracking user behavior across the web, enabling personalized advertising and granular analytics. However, with increasing concerns about privacy, major browsers like

How to optimize Core Web Vitals in 2024

core web vitals

Core Web Vitals are a set of metrics that measure the loading performance, speed and user experience of a website. These metrics are considered important for providing a good user experience, and Google has announced that it will use them as a ranking factor in its search algorithm starting in 2023. Therefore, optimizing Core Web

Domain Authority 2.0 Explained

da 2

Moz, A leading community of SEO Experts created many SEO tools so far to help webmasters ease their journey to dominate SERPs (search engine result pages). One of them is the Domain Authority (DA). Domain Authority has become an industry standard metric in recent years to measure your site’s ranking potential. Moz’s DA scores on