Bounce rate is a metric that measures the percentage of visitors to a website who leave the site after viewing only one page. A high bounce rate can indicate that visitors are not finding the content on the website engaging or relevant, or that the website is not meeting their needs in some other way.
Bounce rate is typically measured as a percentage, with a lower bounce rate indicating that visitors are spending more time on the website and viewing more pages. A high bounce rate may indicate that the website is not effectively capturing the interest of its visitors, or that there are technical or usability issues that are causing visitors to leave the site.
Bounce rate can be an important metric for website owners and marketers, as it can provide insight into the effectiveness of the website and the quality of the content. By analyzing bounce rate and other metrics, website owners can identify areas for improvement and optimize their website to better meet the needs of their visitors.