Event tracking is a method of measuring and analyzing user interactions with a website or application. It involves setting up specific “events” on the website or application that can be tracked, such as clicks on a button or a link, form submissions, or video plays.
Event tracking is typically done using analytics software, such as Google Analytics, which allows website owners and marketers to track and analyze user behavior on their site. By tracking events, businesses and organizations can gain insights into how users are interacting with their site, and can identify trends and patterns that can help inform their marketing and business strategies.
For example, a business might use event tracking to see how many people are clicking on a particular button or link on their site, or to see how many people are completing a form or making a purchase. This information can help the business identify opportunities for improving the user experience on their site, and can help them make data-driven decisions about how to optimize their site for better performance.