Affiliate marketing is a type of performance-based marketing in which a business rewards affiliates for each customer brought to the business by the affiliate’s own marketing efforts. Affiliates are typically individuals or companies that promote the business’s products or services in exchange for a commission on sales or other actions taken by the customer.
In affiliate marketing, affiliates earn a commission by promoting the business’s products or services on their own websites or social media channels, or by promoting the business through other marketing channels such as email or paid advertising. When a customer clicks on a link or banner ad provided by the affiliate and makes a purchase, the affiliate earns a commission based on the sale.