Position zero, also known as “featured snippet” or “answer box,” refers to the top result that appears in the search engine results page (SERP) when a user searches for something using a search engine. It is a summary of the answer to the search query that appears in a box above the organic search results. The content in position zero is typically extracted from one of the pages in the search results and is intended to provide a concise and accurate summary of the answer to the user’s question.
Position zero can be particularly valuable for businesses and organizations because it can drive traffic to their website and improve the visibility of their content. To increase the chances of earning position zero, it is important to create high-quality content that accurately addresses the user’s search query and includes relevant keywords. It is also important to structure the content in a way that makes it easy for search engines to understand and extract the relevant information.