A minimum viable product (MVP) is a version of a product or service that has the minimum set of features required to be able to test its viability with a select group of customers. The goal of an MVP is to quickly and inexpensively validate or invalidate the product concept, and to gather feedback from users to inform future product development.
MVPs are often used in the early stages of product development, when a business or organization wants to test a product idea with a small group of customers before committing significant resources to its development. By launching an MVP, a business can quickly and inexpensively gather feedback from customers and use it to inform the development of the full product.
MVPs are typically focused on a specific problem or need that the product is intended to solve, and they often have a limited set of features or functionality. By launching an MVP, businesses and organizations can test their product concept and gather valuable feedback from customers, which can help them make informed decisions about the direction of the product.