Business-to-business (B2B) refers to transactions between businesses, rather than between a business and an individual consumer. In other words, it involves one company selling products or services to another company.
Some examples of B2B transactions include a manufacturer selling raw materials to a clothing company, or a software company selling its products to an enterprise. B2B transactions are often larger and more complex than business-to-consumer (B2C) transactions, as they involve multiple decision makers and often require a longer sales cycle.
B2B companies often target other businesses as their primary customers, and their marketing and sales efforts are often geared towards these types of clients. They may use a variety of channels to reach potential customers, such as trade shows, direct mail, or online marketing.
Overall, B2B transactions are an important part of the global economy, as they allow businesses to collaborate and form supply chains that allow them to produce and sell products and services more efficiently.