DoubleClick is a digital advertising technology platform owned by Google that helps businesses buy, sell, and display digital ads. It is used by advertisers, publishers, and agencies to manage and measure the effectiveness of digital advertising campaigns.
DoubleClick offers a range of products and services, including DoubleClick Bid Manager (DBM), which is a demand-side platform (DSP) that helps advertisers buy and target digital ads; DoubleClick Studio, which is a creative design tool for building and testing digital ads; and DoubleClick Ad Exchange, which is a real-time bidding platform for buying and selling digital ad inventory.
DoubleClick also provides tools for measuring and analyzing the effectiveness of digital ad campaigns, including DoubleClick Campaign Manager, which is a platform for managing and tracking digital ad campaigns, and DoubleClick for Publishers, which is a platform for publishers to sell and manage their digital ad inventory.
DoubleClick is used by many businesses and organizations worldwide to reach and engage their target audience with digital advertising.