Customer relationship management (CRM) is a term used to describe the practices, strategies, and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle. The goal of CRM is to improve customer relationships and drive sales growth by better understanding customer needs and preferences.
CRM systems typically include a range of tools and features that allow companies to track and manage customer interactions and data, such as customer history, contact information, and communication logs. They may also include features such as marketing automation, sales tracking, and customer service tools.
CRM can be used to improve customer service and support, as well as to identify sales and marketing opportunities. By tracking customer interactions and data, companies can better understand the needs and preferences of their customers and tailor their products and services accordingly.
Few popular CRM platforms are as follows:
- Zoho CRM