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seo ranking signals

5 SEO Ranking Signals to FOCUS in 2023


Click-through rate (CTR) is an incredibly important concept in search engine marketing. The simplest definition is that click-through rate is the percentage of people who click on your ad after seeing your ad.

In mathematical terms:

CTR = Clicks/Impressions

In SEO, your CTR is going to determine whether you maintain your ranking. So your CTR will really determine your success in 2020 as well.


As you write your content, make sure it sounds natural and is enjoyable for visitors. Although the goal is to include your desired keyword 2 to 4 percent of the time, if you use it in a context that’s inappropriate, you turn away your website visitors. Quality keyword inclusion is a multipurpose exercise. You’re serving the search engines and the readers, but write for the readers first. If you have a long list of keywords and need to include many keywords in your text, most search engines will rank the web page low and you may be unable to achieve the results you want. Don’t place too much focus on it, but think/write naturally and continue testing.


Authority links are links from websites that have established a substantial degree of authority and trust with search engines as a result of their age, quality, and size. Trusted links to a domain that links to your site are very important. The game is all about quality.


In 2010, Google announced that page speed would impact your website ranking and it will continue to be prominent factor in 2020 and so on. It actually refers to the time a visitor has to wait until your page is loaded.

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Google uses HTTPS as a ranking signal. Data of couple of years has shown that HTTPS websites have a higher advantage of ranking over HTTP links, so switching to HTTPS will benefit your website, whether or not confidential information is involved.

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