Negative keywords in Google Ads are words or phrases that you specify to prevent your ads from appearing when a user’s search query contains those words or phrases. For example, if you are a clothing retailer and you sell men’s clothing, you might add “women” as a negative keyword so that your ads don’t show up when someone searches for “women’s clothing.” This can help ensure that your ads are only shown to users who are more likely to be interested in your products or services. You can add negative keywords to your campaigns and ad groups in the Google Ads interface.
In order to run your Campaign efficiently and get desired results we need to place negative keywords for all our campaigns. Here is a huge list of common negative keyword list that can be used for all your campaign. Hope this will save your time to identify the commonly used google adwords negative keywords. However we would suggest to go through the list once because for some campaigns few keywords from this list can be useful.
career
careers
employment
hiring
intern
interns
internship
internships
job
jobs
recruiter
recruiting
resume
resumes
salaries
salary
loosely related to your products/services or industry:
about
definition
diagram
example
examples
history
map
maps
sample
samples
what are
what is
avoid people doing research
association
associations
book
books
case studies
case study
guide
guides
journal
journals
magazine
magazines
metrics
news
research
review
reviews
statistics
stats
success stories
success story
tutorial
tutorials
white paper
white papers
Avoid people looking for classes and education:
class
classes
college
colleges
course
courses
education
school
schools
training
universities
university
No Bargains
bargain
cheap
clearance
close out
close outs
closeout
closeouts
discount
discounted
free
inexpensive
liquidation
odd lots
overstock
remainder
remainders
Avoiding Price Shoppers
price
prices
pricing
quote
quotes
Avoiding DIY
craft
crafts
create
creating
hand made
handmade
home
homemade
how to
make
making
Selling Commercial Software
burn
burner
cd
code
community
desktop
developer
developers
disk
download (if you don’t have one)
downloads (if you don’t have any)
dvd
error
file
files
forum
free
freeware
game
games
gnu
hack
hacks
libraries
library
microsoft
open source
public domain
retail
retail
retailer
retailers
shareware
shortcut
shortcuts
template
templates
tip
tips
video
windows
Manufacturing & Industrial
antique
consumer
export
exporter
exporters
hobby
import
importer
importers
measurement
model
models
regulations
rent
rental
repair
repairs
retail
retailer
retailers
rules
safety
specifications
specs
standards
store
toy
toys
used
vintage
Product Materials
aluminum
ceramic
cotton
fabric
glass
gold
iron
leather
metal
paper
plastic
rubber
silver
stainless steel
steel
stone
vinyl
wood
Legal/Law
act
act of
compliance
law
laws
legal
legislation
regulation
regulations
Other Negative Keywords B2B Marketers May Consider
club
clubs
consultants
consulting
gift
gifts
online
photo
photograph
photographs
picture
pictures
send
sending
Remember, the list above is not comprehensive, and does not apply to all marketers.
Contribute more negative keywords to this list in the comment section.