A lookalike audience (also known as a “similar audience”) is a group of people who have similar characteristics to a specific group of users, as identified by a business or organization. Lookalike audiences are often used in digital marketing and advertising to target new potential customers who are likely to be interested in a business or its products or services.
Lookalike audiences are created using data and algorithms to identify users who have similar characteristics to a specific group of users, such as demographics, interests, and behaviors. For example, a business might create a lookalike audience of users who are similar to its current customers, or to users who have engaged with its content or ads in the past.
Lookalike audiences can be created using various tools and platforms, such as Facebook Audience Insights, Google Analytics, and LinkedIn Audience Insights. They can be an effective way for businesses and organizations to reach and engage new potential customers, and to grow their customer base.