Click-through rate (CTR)

Click-through rate (CTR) is a measure of how often people who see an advertisement or other type of content click on it. It is calculated by dividing the number of clicks on the content by the number of times it was shown (also known as impressions).

CTR is commonly used to measure the effectiveness of an online advertising campaign, but it can also be used to measure the effectiveness of other types of content, such as email marketing campaigns or social media posts. A high CTR indicates that the content is relevant and engaging, and that it is effectively reaching its target audience.

To improve CTR, marketers can focus on creating high-quality, relevant content that resonates with their target audience, and on targeting their ads or content to the right people. They can also test different versions of ads or content to see which ones have the highest CTR.

CTR is typically expressed as a percentage, so if an ad was shown 1000 times and received 100 clicks, its CTR would be 10%.