Call to action (CTA)

A call to action (CTA) is a phrase or button on a website that encourages the visitor to take a specific action, such as making a purchase or filling out a form. The purpose of a CTA is to convert website visitors into customers or leads by directing them towards a specific goal.

CTAs can take many different forms, such as a button, a banner ad, a pop-up window, or a hyperlinked phrase. They are often used to promote a product or service, or to capture leads by encouraging visitors to fill out a form or sign up for a newsletter.

Effective CTAs are clear, concise, and actionable, and they typically use strong, persuasive language to encourage visitors to take the desired action. They should be prominently displayed on the page and be easy to find and click.

By using CTAs effectively, businesses can improve their conversion rates and generate more leads or sales from their websites.