Business-to-consumer (B2C) refers to transactions between a business and an individual consumer. In other words, it involves a company selling products or services directly to a consumer.
Some examples of B2C transactions include a consumer buying a pair of shoes from an online retailer, or purchasing a meal at a restaurant. B2C transactions are typically smaller in scale than business-to-business (B2B) transactions, which involve one company selling products or services to another company.
B2C companies often target individual consumers as their primary customers, and their marketing and sales efforts are often geared towards these types of clients. They may use a variety of channels to reach potential customers, such as social media, advertising, or e-commerce websites.
Overall, B2C transactions are an important part of the global economy, as they allow businesses to sell products and services directly to consumers and satisfy their needs and wants.