Bottom of the Funnel

The bottom of the funnel (BOFU) refers to the final stage of the customer journey, in which a customer is considering making a purchase. At this stage, the customer has typically already shown interest in the product or service and is considering whether to make a purchase.

Marketing activities at the BOFU are focused on converting potential customers into actual customers. This can involve providing additional information about the product or service, offering incentives or discounts to encourage the purchase, or addressing any remaining objections or concerns that the customer may have.

The BOFU is typically considered the most important stage of the customer journey, as it is the point at which the customer is most likely to make a purchase. Marketing efforts at the BOFU should be focused on persuading the customer to make a purchase and driving conversions.