An editorial calendar is a schedule or plan for the content that a business or organization will publish. It can be used to plan and organize content for a variety of channels, including social media, blogs, websites, and newsletters.
An editorial calendar typically includes details about the content that will be published, such as the topic, the format (e.g. blog post, video, podcast), the target audience, and the publishing date. It may also include information about who is responsible for creating and publishing the content, and any deadlines or milestones that need to be met.
An editorial calendar can help businesses and organizations to plan and coordinate their content efforts, ensuring that they have a consistent flow of relevant and engaging content for their audience. It can also help to identify gaps in the content plan and make sure that all necessary content is created and published in a timely manner.
Using an editorial calendar can be an effective way to manage and prioritize content creation, and can help to ensure that content is aligned with the business’s overall marketing and communication goals.