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top marketing automation platforms

5 Best Marketing Automation Tools & Platforms in 2022

Marketo Marketo was recently acquired by Adobe and incorporated into their enterprise marketing cloud. The Adobe integration means that, if you use Adobe Analytics for data measurement and Adobe Target for experimentation and personalization, you'll have a powerful enterprise marketing automation and optimization suite. However, the tool is typically geared…
seo ranking signals

5 SEO Ranking Signals to FOCUS in 2022

CTR Click-through rate (CTR) is an incredibly important concept in search engine marketing. The simplest definition is that click-through rate is the percentage of people who click on your ad after seeing your ad. In mathematical terms: CTR = Clicks/Impressions In SEO, your CTR is going to determine whether you…
seo role and responsibility

What Does an SEO Consultant Do?

SEO consultants provide techniques, tips, and anecdotes on having a client’s site optimized. If you are wondering what does an SEO consultant do, then here is a guide to enlighten you. Keyword Research, Analysis, and Selection: First, the SEO consultants research for the ideal keyword for your website to enhance…

A/B Testing for SEO with CRO

A/B testing (also referred to as split testing or alternative testing) is just a way of comparing two versions of a webpage or program contrary to one another to identify which performs better. A/B testing is an experiment where several variations of a full page have been shown at arbitrary…
ecommerce strategy

Improving E-commerce Strategy

E-commerce has been creating waves with its various possibilities and it is important for retailers to make it a top notch one. This online Internet marketing platform has a lot to offer to the customers as well. Here are some of the points a retailer should consider to make an…

Smart SEO tips for the Bloggers

Begin with a strong keyword search The most important element of a website is the content that you put up on a website. And, to write the content for a website first you need to begin by doing the keyword research. Why? It is because the keywords act as the…